In many instances concerning license agreements, litigation can be avoided by using something as simple as a your Outlook calendar. It is amazing to me how many fail to keep a proper calendaring system in place when it comes to deadlines in their license agreement (and other contracts for that matter) and find themselves involved in litigation. The recent lawsuit filed by an apparel company against will.i.am of the Black Eyed Peas for breaching a license agreement (which allowed the apparel company to use his name and likeness for its clothing line), brings the issue to the mainstream and is a good example. It appears that both parties are going to pay considerable sums to their legal counsel over the question of whether or not the licensee timely exercised its option to continue the terms of the license agreement.
When it comes to license agreements, there are a minimum of three (3) dates you MUST put into your calendaring system to avoid needless litigation:
1. The commencement date of the license agreement. The question of when an agreement legally “commences” is important and not always easy to discern, as it sometimes commences upon the happening of an event. For example, some license agreements commence upon happenings such as the receipt of fully executed agreements, some type of third party approval or authorization or some other event. In other instances, the license agreement can commence at some point in the future, whether it be a week or a year from the time you signed the agreement. Regardless of how your license agreement commences, its date is important to properly note it for the simple fact that many of the other dates of concern regarding the agreement will be based upon the commencement date of the license agreement.
2. The due date for any notice required for exercising any options in the license agreement. This date is of extreme importance, in that, if the license agreement requires notice by a specific date and you fail to provide notice by that date, you may lose your ability to exercise any options in your license agreement. If your license agreement contains an option for a renewal term, the date you must give notice by for the option may be well in advance of the beginning of the renewal term. In addition to noting the date, you must remind yourself to review the agreement to see (i) how notice is to be sent [regular mail, overnight delivery, etc.] and (ii) to whom notice must be sent to [use the address(es) listed in the notice provision in the license agreement]. It is critical that you do not rely on “actual” notice [stating that the other party knew you are exercising your option so the formalities weren't required].
3. The date your license agreement expires. This date will, in many instances, be dependent upon when the license agreement “commenced”. Aside from the basic reasons for not wanting to produce product for which you may not be able to ultimately sell, there are many reasons why you will want to calendar this date in advance. One post-expiration issue which arises frequently in licensing litigation is the ability for the licensee to utilize the licensor’s trademarks following the expiration of the agreement. In the event your “permission” to use the intellectual property ceases, you may be deemed to have infringed upon the licensor’s trademarks or you could be deemed a counterfeiter of the product, which could lead to substantial penalties and sometimes even imprisonment.
If you currently are a licensor or licensee under a license agreement, you must, if you have not done so already: (a) review the entire license agreement to determine what dates are important to note; (b) evaluate and determine how your business should anticipate the events in the license agreement and how much time you need to adequately prepare for the event (for example, how much time you need to give to the manufacturer to produce or not produce the product); and (c) calendar those dates in your calendaring system with reminder notifications so that these dates are always on your radar. Following these relatively easy steps could save you from needlessly wasting your time and money away in a courtroom.








